Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term life provides a specified death benefit if death takes place within your chosen timeframe—usually 10, 15, 20, 25, or 30-year spans.
Permanent life (including whole life, universal life, and similar forms) is meant to stay effective throughout your life.
How to choose
Begin with your actual need, not a preset product. When needs have a closing date—a loan that will be settled, children becoming self-reliant, a business earmarked for sale—term insurance aligns with the timeline.
What people in Calexico often do
A practical strategy pairs a 20- or 30-year term policy with your household's genuine needs, revisited periodically as your circumstances shift.